events

Getting Ready for Success: May Alignment Be of Help?

[Sebastian Martin, E-Finance Lab]

This presentation introduces the theoretical foundation of an ongoing research project whose goal is to disclose how IT business alignment (ITBA) impacts the successful adoption and implementation of business process outsourcing (BPO). ITBA is proposed to be one of the important issues in the BPO context which can be tackled by the IS community. BPO is hereby regarded through an “innovation adoption lens” and findings from two different literature strands (adoption of innovations and ITBA) are merged in order to analyze how ITBA, as a routine-based process of knowledge sharing and creation, enhances a firm’s ability to successfully adopt BPO. This approach allows us to make a contribution to the adoption of innovations literature by helping to “fill the gap” between individual and organizational levels of analysis.