Professors Hinz and Skiera Win Sheth Foundation/Journal of Marketing Long-Term Impact Award
The Sheth Foundation rewarded Professors Hinz and Skiera (layer 3) with the Journal of Marketing Award for the long term contributions to the field of marketing for their article Hinz, O., Skiera, B., Barrot, C., & Becker, J. U.: “Seeding strategies for viral marketing: An empirical comparison”. In: Journal of Marketing, 75 (2011) 6, pp. 55-71. The award honors the article published in the Journal of Marketing between 2008 and 2012 that has made the largest contribution to the field. The selection committee honored its more than 450 citations in Google Scholar.