Wednesday, October 03, 2018 22:00 Age: 228 days

Marketing Strategy Meets Wall Street Conference


Prof. Skiera will co-organize (with Prof. Abhishek, INSEAD Business School) the 6th “Marketing Strategy meets Wall Street Conference”, June 16th–18th, 2019, at INSEAD, Fontainebleau. This very successful international conference aims to bring together researchers from finance, accounting, marketing, and information systems to study how marketing and IS decisions impact the stock market. The upcoming conference will also have sessions on the application of big data and AI in the marketing-finance interface (machine learning, finance, and marketing) and FinTech. The conference starts on June 16th, 2019, with an evening reception and ends on June 18th, 2019, around 3.30 pm. More information is available here: