publications

Articles

N. Sauer

Publications

Publications:

2005

Schmitt, P.; Bauer, H.; Sauer, N. (2005)

Customer-Based Brand Equity in the Team Sport Industry: Operationalization and Impact on the Economic Success of Sport Teams

In: European Journal of Marketing, Vol. 39, Nr. 5/6, S. 496-513

Category: Publications in scientific journals

Reference No.: 2005-362

2004

Schmitt, P.; Bauer, H.; Sauer, N. (2004)

Die Erfolgsrelevanz der Markenstärke in der 1. Fußball-Bundesliga

In: Wissenschaftliches Arbeitspapier Nr. W 75, Institut für Marktorientierte Unternehmensführung, Universität Mannheim

Category: Working papers

Reference No.: 2004-243

Schmitt, P.; Bauer, H.; Sauer, N. (2004)

The Importance of Customer-Based Brand Equity in the Team Sport Industry

In: IFSAM - International Federation of Scholarly Associations of Management, Conference Proceedings Vol. 7,

Category: Proceedings

Reference No.: 2004-242