A Comparison of Six Self-Explicated Approaches
In: European Journal of Operational Research, Vol. 238, Issue 1, 185-198
Category: Publications in scientific journals
If, at least in certain situations, conjoint measurement is not clearly superior in validity to self-explicated approaches, it becomes highly questionable whether future applications for measuring customers’ preferences should be done by conjoint measure.
Reference No.: 2014-2185
Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals
In: Marketing Letters, Vol 23, Issue 3, 761-776
Category: Publications in journals
With this conceptualization of WTP, we propose a new measure, the attractiveness index, which serves to identify attractive consumers by combining knowledge about their price sensitivities and error variances.
Reference No.: 2012-2044