publications

Articles

Holger Ernst

Publications

Publications:

2009

Spann, M.; Ernst, H.; Skiera, B.; Soll, J. (2009)

Identification of Lead Users for Consumer Products via Virtual Stock Markets

In: Journal of Product Innovation Management, 26(3), S. 322-335

Category: Publications in scientific journals [Find it]

Abstract

Reference No.: 2009-1252