publications

Articles

Lisa Schöler

Publications | Presentations

Publications:

2015

Schulze, C.; Schöler, L.; Skiera, B. (2015)

Customizing Social Media Marketing

In: Sloan Management Review, Vol 56, Issue 2, 8-10

Category: Publications in journals

Abstract

Reference No.: 2015-57

2014

Schöler, L.; Skiera, B.; Tellis, G. (2014)

Stock Market returns to Financial innovations Before and during the Financial Crisis inn the United States and Europe

In: Journal of Product Innovation Management, Vol 31, Issue 5, 973-986

Category: Publications in scientific journals

Abstract

Reference No.: 2014-2184

Schulze, C.; Schöler, L.; Skiera, B. (2014)

Not All Fun and Games: Viral Marketing for Utilitarian Products

In: Jornal of Marketing, Vol. 78, Issue 1, 1-19

Category: Publications in scientific journals

Abstract

Reference No.: 2014-2182

Presentations:

2010

Schulze, C.; Schöler, L.; Skiera, B.

Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Mechanisms

In: Proceedings of the 39th Conference of the European Marketing Academy (EMAC); Copenhagen, Denmark

Schulze, C.; Schöler, L.; Skiera, B.

Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Mechanisms

In: Proceedings of the 32nd INFORMS Marketing Science Conference; Cologne, Germany