publications

Articles

Pat LaPointe

Publications

Publications:

2009

Pauwels, K.; Amber, T.; Clark, B.; LaPointe, P.; Reibstein, D.; Skiera, B.; Wierenga, B.; Wiesel, T. (2009)

Dashboards & Marketing: Why, What, How and Which Research is Needed?

In: Journal of Service Research; 12 (2), 175-189

Category: Publications in scientific journals

Reference No.: 2009-1588