publications

Articles

Jan Becker

Publications

Publications:

2013

Barrott, C.; Becker, J.; Hinz, O.; Skiera, B. (2013)

Superspreader - Welche Kunden sich für Virale Marketing-Kampagnen eignen

In: Planung und Analyse, Vol 30, Issue 4, 32-34

Category: Publications in journals

Reference No.: 2013-2124

2011

Hinz, O.; Skiera, B.; Barrott, C.; Becker, J. (2011)

Seeding Strategies for Viral Marketing: An Empirical Comparison

In: Journal of Marketing, 75 (November), 55-71.

Category: Publications in scientific journals

Reference No.: 2011-1916