publications

Articles

Marnik Dekimpe

Publications | Presentations

Publications:

2007

Gensler, S.; Dekimpe, M.; Skiera, B. (2007)

Evaluating channel performance in multi-channel environments

In: Journal of Retailing and Consumer Services 14(1):17

Category: Publications in scientific journals [Find it]

Abstract

Reference No.: 2007-82

Presentations:

2004

19. May

Gensler, S.; Skiera, B.; Dekimpe, M.

Channel Power in Multi-Channel Environments

In: EMAC 2004; Murcia (Spain)