publications

Articles

Prof. Dr. Peter Leeflang

Publications | Presentations

Publications:

2013

Gensler, S.; Leeflang, P.; Skiera, B. (2013)

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting

In: Journal of Business Research, Vol 66, Issue 9, 1272-1278

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2123

Presentations:

2006

08. June

Skiera, B.; Gensler, S.; Böhm, M.; Leeflang, P.

Does Channel Usage Have an Effect on Customer Behavior and Customer Profitability?

In: Informs Marketing Science Conference; Pittsburgh, Pennsylvania

24. May

Skiera, B.; Gensler, S.; Leeflang, P.

Evaluating the Effect of Cross-Buying on Customer Profitability - Does Cross-Selling Really Pay Off?

In: Conference of the European Marketing Academy; Athens