publications

Articles

Sven Theysohn

Publications | Presentations

Publications:

2012

Gensler, S.; Hinz, O.; Skiera, B.; Theysohn, S. (2012)

Willingness-to-Pay Estimation with Choice-Based conjoint Analysis: Adressing Extreme Response Behavior with Individually Adapted Designs

In: European Journal of Operational Research, Vol. 219, 368-378

Category: Publications in scientific journals

Abstract

Reference No.: 2012-2047

2009

Theysohn, S.; Hinz, O.; Nosworthy, S.; Kirchner, M. (2009)

Official Supporters Clubs: The Untapped Potential of Fan Loyalty

In: International Journal of Sports Marketing & Sponsorship; 10 (4), 302-324

Category: Publications in scientific journals

Reference No.: 2009-1587

2006

Figge, S.; Theysohn, S. (2006)

Quantifizierung IKS-basierter Marktleistungen - Analyse eines werbefinanzierten Geschäftsmodells für den Mobile Commerce

In: WIRTSCHAFTSINFORMATIK 48 (2), S. 96-106.

Category: Publications in scientific journals [Password Protected Download] (Please contact the author) [Find it]

Reference No.: 2006-62

Presentations:

2007

Gensler, S.; Theysohn, S.; Hinz, O.; Skiera, B.

Individually Adjusted Choice-Based Conjoint Analysis

In: Third German French Austrian Conference on Quantitative Marketing, Cergy-Pentoise, France