publications

Articles

Martin Natter

Presentations

Presentations:

2009

Kim, J.; Natter, M.; Skiera, B.

Entertainment-Shopping Auctions on the Internet

In: Proceedings of the 38th Conference of the European Marketing Academy (EMAC); Nantes, France

2008

Natter, M.; Faure, C.

Wie gut stellen Positionierungsverfahren consideration sets dar?

In: Wintertagung der Wissenschaftliche Kommission für Operations Research (VHB), Universität Magdeburg

Faure, C.; Natter, M.

Attribute-based versus goal-based preference maps: which is better?

In: Proceedings of the 37th EMAC Conference; Brighton, UK

2007

Faure, C.; Natter, M.

Maps as representations of consideration sets

In: Third German French Austrian Conference on Quantitative Marketing, Cergy-Pontoise, France