publications

Articles

Christian Friege

Publications

Publications:

2010

Henning-Thurau, T.; Malthouse, E.; Friege, C.; Gensler, S.; Lobschat, L.; Rangaswamy, A.; Skiera, B. (2010)

The Impact of New Media on Customer Relationships: From Bowling to Pinball

In: Journal of Service Research; forthcoming

Category: Publications in scientific journals

Reference No.: 2010-1713