Prof. Dr. Peter Leeflang
A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting
In: Journal of Business Research, Vol 66, Issue 9, 1272-1278
Category: Publications in scientific journals
Reference No.: 2013-2123
Does Channel Usage Have an Effect on Customer Behavior and Customer Profitability?
In: Informs Marketing Science Conference; Pittsburgh, Pennsylvania
Evaluating the Effect of Cross-Buying on Customer Profitability - Does Cross-Selling Really Pay Off?
In: Conference of the European Marketing Academy; Athens