publications

Articles

Deniz Yildirim

Publications

Publications:

2011

Messerschmidt, C.; Yildirim, D. (2011)

The Effects of Outcome Expectations on Monetary- and Non-Monetary Rewarded Product Recommendations in Open- and Invitation-only Social Networking Sites: An Empirical Comparison of Facebook and ASmallWorld

In: Tagungsband zur 10. Internationalen Tagung Wirtschaftsinformatik; Zürich, Schweiz

Category: Proceedings

Reference No.: 2011-1881