publications

Articles

Christophe van den Bulte

Publications | Presentations

Publications:

2013

Schmitt, P.; Skiera, B.; van den Bulte, C. (2013)

Do Referral Programs Increase Profits?

In: Marketing Intelligence Review, Vol. 5, Issue 1, 8-11

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2125

2011

Schmitt, P.; Skiera, B.; van den Bulte, C. (2011)

Referral Programs and Customer Value

In: Journal of Marketing; 75 (1), 46-59

Category: Publications in scientific journals

Abstract

Reference No.: 2011-3

Presentations:

2009

26. May

Schmitt, P.; Skiera, B.; van den Bulte, C.

Customer Acquisition through Referral Programs

In: Doctoral Colloquium at the 38th Conference of the European Marketing Academy (EMAC) 2009; Nantes, France