publications

Articles

Ed Malthouse

Publications

Publications:

2013

Malthouse, E.; Skiera, B.; Zhang, M. (2013)

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

In: Journal of Interactive Marketing, Vol 27, Issue 4, 270-280

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2121

2010

Henning-Thurau, T.; Malthouse, E.; Friege, C.; Gensler, S.; Lobschat, L.; Rangaswamy, A.; Skiera, B. (2010)

The Impact of New Media on Customer Relationships: From Bowling to Pinball

In: Journal of Service Research; forthcoming

Category: Publications in scientific journals

Reference No.: 2010-1713