publications

Articles

Christian Barrott

Publications

Publications:

2013

Barrott, C.; Becker, J.; Hinz, O.; Skiera, B. (2013)

Superspreader - Welche Kunden sich für Virale Marketing-Kampagnen eignen

In: Planung und Analyse, Vol 30, Issue 4, 32-34

Category: Publications in journals

Reference No.: 2013-2124

Schlereth, C.; Barrott, C.; Skiera, B. (2013)

Optimal Sampling Strategies in Social Networks: How Many and Whom to Target?

In: International Journal of electronic Commerce, Vol 18, Issue 1, 45-72

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2120

2011

Hinz, O.; Skiera, B.; Barrott, C.; Becker, J. (2011)

Seeding Strategies for Viral Marketing: An Empirical Comparison

In: Journal of Marketing, 75 (November), 55-71.

Category: Publications in scientific journals

Reference No.: 2011-1916

2010

Barrott, C.; Albers, S.; Skiera, B.; Schäfers, B. (2010)

Vickrey vs. eBay: Why Second-price Sealed-bid Auctions Lead to More Realistic Price-demand Functions

In: International Journal of Electronic Commerce; 14 (4), 7–38

Category: Publications in scientific journals

Reference No.: 2010-1715