publications

Articles

Nadia About Nabout

Publications

Publications:

2014

About Nabout, N.; Lilienthal, M.; Skiera, B. (2014)

Empirical Generalizations in Search Engine Advertising

In: Journal of Retailing, Vol 90, Issue 2, 206-216

Category: Publications in scientific journals

Abstract

Reference No.: 2014-2183

2013

Skiera, B.; About Nabout, N. (2013)

PROSAD: A Bidding Decison Support System for Profitable Search Engine Advertising

In: Marketing Science, Vol. 32, Issue 2, 213-220

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2119