research topics

Publications of layer 3

Christian Schlereth

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Publications | Presentations

Publications:

2015

Schulz, F.; Schlereth, C.; Skiera, B.; Mazar, N. (2015)

Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow

In: Internationla Journal of Research in marketing, Vol 32, Issue 3

Category: Publications in scientific journals

Abstract

Reference No.: 2015-60

2014

Schlereth, C.; Eckert, C.; Schaaf, R.; Skiera, B. (2014)

A Comparison of Six Self-Explicated Approaches

In: European Journal of Operational Research, Vol. 238, Issue 1, 185-198

Category: Publications in scientific journals

Abstract

Reference No.: 2014-2185

2013

Schlereth, C.; Barrott, C.; Skiera, B. (2013)

Optimal Sampling Strategies in Social Networks: How Many and Whom to Target?

In: International Journal of electronic Commerce, Vol 18, Issue 1, 45-72

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2120

2012

Schlereth, C.; Skiera, B. (2012)

Measurement of Consumer Preferences for Bucket Pricing Plans with Different Services Attributes

In: Journal of Research in Marketing, Vol. 29, Issue 2, 167-180

Category: Publications in scientific journals

Abstract

Reference No.: 2012-2046

Schlereth, C.; Eckert, C.; Skiera, B. (2012)

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals

In: Marketing Letters, Vol 23, Issue 3, 761-776

Category: Publications in journals

Abstract

Reference No.: 2012-2044

2010

Schlereth, C.; Stepanchuk, T.; Skiera, B. (2010)

Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs

In: European Journal of Operational Research EJOR; 206 (3), 691-701

Category: Publications in scientific journals

Reference No.: 2010-1642

2009

Schlereth, C.; Skiera, B. (2009)

Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse

In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung zfbf; 12 /2009 (forthcoming)

Category: Publications in scientific journals

Reference No.: 2009-1540

2007

Wolk, A.; Schlereth, C.; Skiera, B. (2007)

An Empirical Comparison of Different Methods to Estimate Willingness-to-Pay Functions

In: Marketing Science Conference 2007; Singapore

Category: Proceedings

Abstract

Reference No.: 2007-707

Presentations:

2009

Schlereth, C.; Skiera, B.

Do We Really Need That Many Purchase Decisions in Dual Response?

In: Proceedings of the 38th Conference of the European Marketing Academy (EMAC); Nantes, France

2008

June

Stepanchuk, T.; Schlereth, C.

Influence of Nonlinear Tariff Structures on Service Providers’ Profitability

In: Proceedings of the 30th INFORMS Marketing Science Conference; Vancouver

May

Stepanchuk, T.; Schlereth, C.

How Do Tariff Structures Influence Service Providers’ Profitability?

In: Proceedings of the 37th EMAC Conference; Brighton

2007

July

Schlereth, C.; Skiera, B.; Stepanchuk, T.

Optimization of Optional Two-Part-Tariffs

In: EURO XXII - 22 European Conference on OR, Prague