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Publications:
2014
Beck, R.; Pahlke, I.; Seebach, C. (2014)
Knowledge Exchange and Symbolic Action in Social Media-Enabled Electronic Networks of Practice: a Multilevel Perspective on Knowledge Seekers and Contributors
In: Management Information Systems Quarterly (MISQ), Vol. 38 No. 4, pp. 1245-1270
Category: Publications in scientific journals
Reference No.: 2014-2082
2013
Seebach, C.; Beck, R.; Denisova, O. (2013)
Analyzing Social Media for Corporate Reputation Management: How Firms Can Improve Business Agility
In: International Journal of Business Intelligence Research 4(3), pp. 50-66
Category: Publications in scientific journals [Find it]
Reference No.: 2013-2051
Seebach, C. (2013)
Business Agility and Social Media - A Sensing Perspective
Category: Dissertation thesis
Reference No.: 2013-2050
Benthaus, J.; Pahlke, I.; Beck, R.; Seebach, C. (2013)
Improving sensing and seizing capabilities of a firm by measuring corporate reputation based on social media data
In: Proceedings of the 21st European Conference on Information Systems (ECIS); Utrecht, Netherlands
Category: Proceedings
Reference No.: 2013-2025
2012
Pahlke, I.; Seebach, C.; Beck, R. (2012)
Knowledge Transfer through Social Media Enabled Electronic Networks of Practice
In: EFL Quarterly 4/2012; Frankfurt am Main
Category: Miscellaneous [Find it]
Reference No.: 2012-1996
Pahlke, I.; Seebach, C.; Beck, R.; Benthaus, J. (2012)
Contribution of Awareness Information in Virtual Communities: The Case of a Financial Institution
In: EFL Quarterly 3/2012; Frankfurt am Main
Category: Miscellaneous [Find it]
Reference No.: 2012-1969
Seebach, C.; Beck, R.; Denisova, O. (2012)
Sensing Social Media for Corporate Reputation Management: A Business Agility Perspective
In: Proceedings of the 20th European Conference on Information Systems (ECIS); Barcelona, Spain
Category: Proceedings
AbstractThe concept of business agility reflects an organization’s need to develop sensing capabilities for being able to respond to changes in the business environment rapidly. Therefore, intelligent information systems are needed to support decision makers with accurate and timely information. Since corporate reputation is among the most valuable assets, organizations need efficient measuring techniques for being able to manage it. Recently, due to the advent of social media new reputational challenges have emerged for firms, since such technologies significantly increase the risk for being associated with negative issues. Therefore, organizations should utilize there IT-systems for actively sensing social media content as a basis for a quick response to reputational threats. Accordingly, we provide an empirical example on how firms might improve corporate reputation management through sensing social media. Specifically, we analyze a dataset of 271,207 messages about a large American Bank collected from the public microblogging platform Twitter. For our empirical investigation, we applied automated sentiment analysis and manual content analysis. Our results demonstrate how social media might impact corporate reputation and what organizations can do to prepare themselves. Beyond corporate reputation management, analyzing social media content may be valuable for many other purposes to improve an organization’s sensing capabilities.
Reference No.: 2012-1921
Seebach, C. (2012)
Searching for Answers - Knowledge Exchange through Social Media in Organizations
In: Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS 2012); Winner of the BEST PAPER AWARD; Maui, Hawaii, USA
Category: Proceedings [Find it]
AbstractOrganizations need information systems that facilitate the exchange between knowledge seekers and contributors in order to manage knowledge successfully. As prior research suggests, social media platforms are a promising solution for bridging the gap between both sides in an effective manner. To enhance our understanding of the benefits of these technologies for knowledge management, we analyze the content of 15,505 enterprise microblogging messages created by 1,166 employees of a major international bank. Specifically, we explore what kind of knowledge users seek and how knowledge is contributed from an individual perspective. Building upon social capital theory we further analyze how the strength of the relationship between seekers and contributors influences the quality of knowledge exchange. Our results provide first insights on how knowledge exchange through social media takes place in organizations. Moreover, we find empirical evidence that these technologies leverage an organization’s existing knowledge, specifically through bridging of otherwise disconnected people.
Reference No.: 2012-1887
2011
Seebach, C.; Beck, R.; Pahlke, I. (2011)
Situation Awareness in Financial Service Institutions through Social Collaboration Platforms
In: EFL Quarterly 4/2011; Frankfurt am Main
Category: Miscellaneous [Find it]
Reference No.: 2011-1896
Seebach, C.; Beck, R.; Pahlke, I. (2011)
Situation Awareness Through Social Collaboration Platforms in Distributed Work Environments
In: Proceedings of the 32nd International Conference on Information Systems (ICIS 2011); Shanghai, China
Category: Proceedings [Find it]
AbstractIn distributed work environments, collaborators often lack situation awareness, which can be described as knowledge about what is happening in an individual’s work environment. Thus, information systems are needed to support situation awareness between distributed workers. However, despite its relevance, the concept lacks the clear theoretical understanding needed for a rigorous specification and evaluation of such systems. Based on an extensive literature review, we therefore develop a conceptual model to improve understanding of situation awareness in distributed collaboration. We demonstrate how the model may be utilized by evaluating an existing social collaboration platform regarding its ability to support situation awareness. Therefore, we develop an operationalization of the model and analyze the content of more than 15,000 enterprise microblogging messages obtained from an international financial institution. The results provide first evidence, that enterprise microblogging might be an appropriate solution to overcome the issue of situation awareness in distributed collaboration.
Reference No.: 2011-1891
Seebach, C.; Pahlke, I.; Beck, R. (2011)
Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility
In: Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland
Category: Proceedings [Find it]
Reference No.: 2011-1785
Presentations:
2013
30. April |
Seebach, C. Business Agility and Social Media - A Sensing Perspective In: Disputation; Frankfurt am Main, Germany |
2012
01. December |
Seebach, C.; Pahlke, I. Knowledge Transfer in Social Media Enabled Electronic Networks of Practice In: McKinsey Business Technology Award (top 4 final); Kitzbuehel, Austria [Find it] |
30. November |
Pahlke, I.; Seebach, C. Knowledge Transfer in Social Media Enabled Electronic Networks of Practice In: McKinsey Business Technology Award (top 10 final); Kitzbuehel, Austria [Find it] |
11. June |
Seebach, C. Sensing Social Media for Corporate Reputation Management: A Business Agility Perspective In: 20th European Conference on Information Systems (ECIS); Barcelona, Spain AbstractThe concept of business agility reflects an organization’s need to develop sensing capabilities for being able to respond to changes in the business environment rapidly. Therefore, intelligent information systems are needed to support decision makers with |
16. April |
Seebach, C. Social Media and Knowledge Management In: E-Finance Lab Management Board Meeting; Frankfurt am Main, Germany |
05. January |
Seebach, C. Searching for Answers - Knowledge Exchange through Social Media in Organizations In: Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS 2012); Winner of the BEST PAPER AWARD; Maui, Hawaii, USA |
2011
15. November |
Seebach, C. Searching for Answers - Knowledge Exchange through Social Media in Organizations In: IWI Jour Fixe; Frankfurt am Main |
10. June |
Pahlke, I.; Seebach, C. Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility In: 19th European Conference on Information Systems (ECIS); Helsinki, Finland [Find it] AbstractIn turbulent business environments firms must be able to respond to changes rapidly in order to operate in an economical and efficient manner. To detect such changes, sensing capabilities have to be developed to support decision makers with accurate and timely information. As is known from research in marketing, consumers’ information search behavior is a valuable source to gain insights about the market’s buying side. Therefore, we suggest firms include data on consumers' online information search into their IT-systems to enhance their sensing capabilities. In an empirical example we predict monthly sales numbers for two car manufacturers and demonstrate how information search data can be leveraged to improve forecasting accuracy. The results clearly show that information search based models are able to outperform existing benchmark models. Beyond sales forecasting, consumers’ online information search may be analyzed for a variety of purposes to enhance the sensing capabilities of enterprises |
2010
24. June |
Seebach, C. Data Mining In: Data Collection and Data Analysis in Information Systems Research - Doctoral Seminar; Frankfurt am Main, Germany |