team

E-Finance Lab Team

Assistant Professor Dr. Sonja Gensler

Organizations:

  • Rijksuniversiteit Groningen
  • E-Finance Lab

Projects:

  • E-Finance Lab - Layer 3

E-Mail: Send email

Publications | Presentations

Publications:

2013

Gensler, S.; Leeflang, P.; Skiera, B. (2013)

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting

In: Journal of Business Research, Vol 66, Issue 9, 1272-1278

Category: Publications in scientific journals

Abstract

Reference No.: 2013-2123

2012

Gensler, S.; Hinz, O.; Skiera, B.; Theysohn, S. (2012)

Willingness-to-Pay Estimation with Choice-Based conjoint Analysis: Adressing Extreme Response Behavior with Individually Adapted Designs

In: European Journal of Operational Research, Vol. 219, 368-378

Category: Publications in scientific journals

Abstract

Reference No.: 2012-2047

Gensler, S. (2012)

Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

In: International Journal of Research in Marketing, Vol. 29, Issue 2, 192-201

Category: Publications in scientific journals

Abstract

Reference No.: 2012-2045

2010

Henning-Thurau, T.; Malthouse, E.; Friege, C.; Gensler, S.; Lobschat, L.; Rangaswamy, A.; Skiera, B. (2010)

The Impact of New Media on Customer Relationships: From Bowling to Pinball

In: Journal of Service Research; forthcoming

Category: Publications in scientific journals

Reference No.: 2010-1713

2009

Berger, S.; Gensler, S.; Skiera, B.; Wiesel, T. (2009)

Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation

In: Proceedings of 42nd Hawaii International Conference on System Sciences (HICSS); Big Island, Hawaii, USA

Category: Proceedings [Password Protected Download] (Please contact the author) [Find it]

Abstract

Reference No.: 2009-1036

2007

Böhm, M.; Gensler, S. (2007)

Evaluating Customer Channel Migration Activities

In: Marketing Science Conference 2007; Singapore

Category: Proceedings

Reference No.: 2007-569

Berger, S.; Gensler, S. (2007)

Online Banking Customers: Insights from Germany

In: Journal of Internet Banking and Commerce 12(1)

Category: Publications in journals [Find it]

Reference No.: 2007-565

Berger, S.; Gensler, S. (2007)

Evaluating customer management implementations

In: IIMA Conference on Research in Marketing 2007; Ahmedabad

Category: Proceedings [Password Protected Download] (Please contact the author)

Abstract

Reference No.: 2007-102

Gensler, S.; Dekimpe, M.; Skiera, B. (2007)

Evaluating channel performance in multi-channel environments

In: Journal of Retailing and Consumer Services 14(1):17

Category: Publications in scientific journals [Find it]

Abstract

Reference No.: 2007-82

Gensler, S.; Böhm, M.; Skiera, B. (2007)

Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden

In: Zeitschrift für Betriebswirtschaft 77(6)

Category: Publications in scientific journals [Find it]

Reference No.: 2007-278

2006

Gensler, S. (2006)

Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II)

In: WiSt

Category: Publications in scientific journals [Find it]

Reference No.: 2006-362

Gensler, S. (2006)

Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I)

In: WiSt

Category: Publications in scientific journals [Find it]

Reference No.: 2006-361

Gensler, S.; Böhm, M. (2006)

Kanalwahl in einem Multi-Kanalumfeld

In: Thexis - Fachzeitschrift für Marketing 4/2006

Category: Publications in journals [Find it]

Abstract

Reference No.: 2006-352

Berger, S.; Gensler, S. (2006)

Online-Kunden unter der Lupe

In: av-finance.com

Category: Publications in journals

Abstract

Reference No.: 2006-300

Berger, S.; Gensler, S. (2006)

Ostdeutsche sind risikobewusster

In: bankmagazin

Category: Publications in journals [Find it]

Abstract

Reference No.: 2006-34

2005

Böhm, M.; Gensler, S. (2005)

Evaluating the Impact of the Online Sales Channel on Customer Profitability

In: 38th Hawaiian International Conference on System Sciences (HICSS-38); Hawaii, USA

Category: Proceedings [Find it]

Reference No.: 2005-150

Gensler, S.; Van de Bergh, J. (2005)

Gewinnsteigerung im Retailbanking durch Preisdifferenzierung

In: Working Paper

Category: Miscellaneous

Reference No.: 2005-146

Gensler, S.; Mosch, A. (2005)

Cross-Selling konsequent umsetzen

In: Schweizer Bank 06/2005

Category: Publications in journals [Find it]

Reference No.: 2005-144

Gensler, S.; Skiera, B.; Böhm, M. (2005)

Einsatzmöglichkeiten der Matching-Methode zur Berücksichtigung von Selbstselektion

In: Journal für Betriebswirtschaft

Category: Publications in journals [Find it]

Abstract

Reference No.: 2005-98

2004

Böhm, M.; Gensler, S. (2004)

Evaluating the Impact of the Online Sales Channel on Customer Profitability in the Financial Services Industry

In: EFL Quarterly 04/2004; Frankfurt

Category: Other publications

Reference No.: 2004-232

Böhm, M.; Gensler, S. (2004)

Channel Choice Behavior: A Survey of Banking Customers

In: EIRASS Conference 2004 in Prague

Category: Proceedings

Reference No.: 2004-92

Skiera, B.; König, W.; Gensler, S.; Weitzel, T.; Beimborn, D.; Blumenberg, S.; Franke, J.; Pfaff, D. (2004)

Financial Chain Management - Prozessanalyse, Effizienzpotenziale und Outsourcing

In: Books on Demand, Norderstedt

Category: Book

Abstract

Reference No.: 2004-63

Gensler, S.; Skiera, B. (2004)

Einsatz des Colombo/Morrison-Modells zur Analyse der Loyalität in verschiedenen Absatzkanälen

In: H.H./Rösger, J./Neumann, M. (Hrsg.), Käuferverhalten im Internet. Wissenschaftliche Erkenntnisse zum Konsumentenverhalten in virtuellen Umgebungen; München

Category: Chapter in book

Reference No.: 2004-26

2003

Skiera, B.; Gensler, S.; Böhm, M. (2003)

Multi-Channel Management – An Opportunity for Commercialization

In: SAP Innovation Congress EMEA ’03, Basel, Schweiz

Category: Proceedings

Reference No.: 2003-194

Skiera, B.; Gensler, S. (2003)

Multi-Channel Management and its Impact on Customers' Purchase Behavior

In: Fandel, G. (Hrsg.), Managing Enterprises of the New Economy by Modern Concepts of the Theory of the Firm, S. 122-138.; Heidelberg

Category: Chapter in book

Reference No.: 2003-140

Skiera, B.; König, W.; Gensler, S.; Weitzel, T.; Beimborn, D.; Blumenberg, S.; Franke, J.; Pfaff, D. (2003)

Financial-Chain-Management – Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen

In: (Working Paper); Frankfurt a. M.

Category: Miscellaneous [Password Protected Download] (Please contact the author)

Abstract

Reference No.: 2003-80

Presentations:

2007

29. June

Böhm, M.; Gensler, S.

Evaluating Customer Channel Migration Activities

In: Marketing Science Conference 2007, Singapore

Abstract

Gensler, S.; Theysohn, S.; Hinz, O.; Skiera, B.

Individually Adjusted Choice-Based Conjoint Analysis

In: Third German French Austrian Conference on Quantitative Marketing, Cergy-Pentoise, France

2006

28. September

Gensler, S.

Evaluating the Effect of Cross-Buying on Customer Profitability : Does Cross-Selling Really Pay Off?

In: Herbsttagung des E-Finance Lab; Frankfurt

Abstract
25. July

Gensler, S.

Share-of-Wallet als Kundenkenngröße

In: Postbank; Bonn

08. June

Skiera, B.; Gensler, S.; Böhm, M.; Leeflang, P.

Does Channel Usage Have an Effect on Customer Behavior and Customer Profitability?

In: Informs Marketing Science Conference; Pittsburgh, Pennsylvania

25. May

Gensler, S.

Modeling the Channel Choice Behavior of Banking Customers

In: Conference of the European Marketing Academy; Athens

24. May

Skiera, B.; Gensler, S.; Leeflang, P.

Evaluating the Effect of Cross-Buying on Customer Profitability - Does Cross-Selling Really Pay Off?

In: Conference of the European Marketing Academy; Athens

2005

25. June

Böhm, M.; Gensler, S.

Evaluating Customer Channel Migration Activities: A Case of Banking Customers

In: Marketing Science Conference 2005; Rotterdam, Netherlands

17. June

Gensler, S.; Böhm, M.

Modeling the Channel Choice Behavior in a Multi-Channel Environment: A Case of Banking Customers

In: Marketing Science Conference '05; Atlanta, USA

25. May

Gensler, S.; Böhm, M.

Evaluating the Impact of Online Channel Usage on Customer Profitability

In: Presentation at the EMAC Conference '05; Milan, Italy

[Find it]
15. May

Gensler, S.; Böhm, M.

Evaluating the Impact of Online Channel Usage on Customer Profitability

In: EMAC Conference 05; Milan, Italy

05. January

Böhm, M.; Gensler, S.

Evaluating the Impact of the Online Sales Channel on Customer Profitability

In: HICSS Conference 2005 in Hawaii, USA; Hawaii, USA

2004

27. October

Gensler, S.; Böhm, M.

Channel Choice Behavior of Banking Customers

In: EBIF 2004; Frankfurt

12. July

Böhm, M.; Gensler, S.

Channel Choice Behavior: A Survey of Banking Customers

In: EIRASS Conference; Prague

25. June

Gensler, S.; Böhm, M.; Skiera, B.

Evaluating the Impact of the Online Channel on Customer Profitability

In: Marketing Science Conference 2004; Rotterdam

June

Gensler, S.; Böhm, M.; Skiera, B.

Evaluating the Impact of Sales Channels on Customer Profitability

In: Marketing Science Conference 2004; Rotterdam, The Netherlands

19. May

Gensler, S.; Skiera, B.; Dekimpe, M.

Channel Power in Multi-Channel Environments

In: EMAC 2004; Murcia (Spain)