team

E-Finance Lab Team

Assistant Professor Dr. Martin Böhm

Organizations:

  • Instituto de Empresa Business School
  • E-Finance Lab

Projects:

  • E-Finance Lab - Layer 3

Telephone: +34 91 5689600

E-Mail: Send email

Homepage: http://www.ie.edu/IE/php/en/claustro_detalle.php?id=633

Publications | Presentations

Publications:

2008

Böhm, M. (2008)

Determining the Impact of Internet Channel Use on a Customer's Lifetime

In: Journal of Interactive Marketing 22(3), pp. 2-22

Category: Publications in scientific journals [Find it]

Abstract

Reference No.: 2008-351

2007

Böhm, M.; Gensler, S. (2007)

Evaluating Customer Channel Migration Activities

In: Marketing Science Conference 2007; Singapore

Category: Proceedings

Reference No.: 2007-569

Böhm, M. (2007)

Determing the Impact of Internet Channel Use on a Customers's Lifetime

In: EMAC Conference 2007; Reykjavík, Iceland

Category: Proceedings

Reference No.: 2007-568

Gensler, S.; Böhm, M.; Skiera, B. (2007)

Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden

In: Zeitschrift für Betriebswirtschaft 77(6)

Category: Publications in scientific journals [Find it]

Reference No.: 2007-278

2006

Böhm, M. (2006)

Customer channel migration

Category: Dissertation thesis [Find it]

Abstract

Reference No.: 2006-479

Gensler, S.; Böhm, M. (2006)

Kanalwahl in einem Multi-Kanalumfeld

In: Thexis - Fachzeitschrift für Marketing 4/2006

Category: Publications in journals [Find it]

Abstract

Reference No.: 2006-352

2005

Böhm, M.; Gensler, S. (2005)

Evaluating the Impact of the Online Sales Channel on Customer Profitability

In: 38th Hawaiian International Conference on System Sciences (HICSS-38); Hawaii, USA

Category: Proceedings [Find it]

Reference No.: 2005-150

Gensler, S.; Skiera, B.; Böhm, M. (2005)

Einsatzmöglichkeiten der Matching-Methode zur Berücksichtigung von Selbstselektion

In: Journal für Betriebswirtschaft

Category: Publications in journals [Find it]

Abstract

Reference No.: 2005-98

2004

Böhm, M.; Gensler, S. (2004)

Evaluating the Impact of the Online Sales Channel on Customer Profitability in the Financial Services Industry

In: EFL Quarterly 04/2004; Frankfurt

Category: Other publications

Reference No.: 2004-232

Böhm, M.; Gensler, S. (2004)

Channel Choice Behavior: A Survey of Banking Customers

In: EIRASS Conference 2004 in Prague

Category: Proceedings

Reference No.: 2004-92

Böhm, M. (2004)

Channel Power in Multi-Channel Environments

In: EMAC Conference 2004; Murcia, Spain

Category: Proceedings

Reference No.: 2004-90

2003

Skiera, B.; Gensler, S.; Böhm, M. (2003)

Multi-Channel Management – An Opportunity for Commercialization

In: SAP Innovation Congress EMEA ’03, Basel, Schweiz

Category: Proceedings

Reference No.: 2003-194

Presentations:

2007

29. June

Böhm, M.; Gensler, S.

Evaluating Customer Channel Migration Activities

In: Marketing Science Conference 2007, Singapore

Abstract

2006

08. June

Skiera, B.; Gensler, S.; Böhm, M.; Leeflang, P.

Does Channel Usage Have an Effect on Customer Behavior and Customer Profitability?

In: Informs Marketing Science Conference; Pittsburgh, Pennsylvania

2005

25. June

Böhm, M.; Gensler, S.

Evaluating Customer Channel Migration Activities: A Case of Banking Customers

In: Marketing Science Conference 2005; Rotterdam, Netherlands

17. June

Gensler, S.; Böhm, M.

Modeling the Channel Choice Behavior in a Multi-Channel Environment: A Case of Banking Customers

In: Marketing Science Conference '05; Atlanta, USA

25. May

Gensler, S.; Böhm, M.

Evaluating the Impact of Online Channel Usage on Customer Profitability

In: Presentation at the EMAC Conference '05; Milan, Italy

[Find it]
15. May

Gensler, S.; Böhm, M.

Evaluating the Impact of Online Channel Usage on Customer Profitability

In: EMAC Conference 05; Milan, Italy

05. January

Böhm, M.; Gensler, S.

Evaluating the Impact of the Online Sales Channel on Customer Profitability

In: HICSS Conference 2005 in Hawaii, USA; Hawaii, USA

2004

27. October

Gensler, S.; Böhm, M.

Channel Choice Behavior of Banking Customers

In: EBIF 2004; Frankfurt

12. July

Böhm, M.; Gensler, S.

Channel Choice Behavior: A Survey of Banking Customers

In: EIRASS Conference; Prague

25. June

Gensler, S.; Böhm, M.; Skiera, B.

Evaluating the Impact of the Online Channel on Customer Profitability

In: Marketing Science Conference 2004; Rotterdam

June

Gensler, S.; Böhm, M.; Skiera, B.

Evaluating the Impact of Sales Channels on Customer Profitability

In: Marketing Science Conference 2004; Rotterdam, The Netherlands

21. May

Böhm, M.

Modelling the Self-Selection Effect to Evaluate the Profit Contribution of Sales Channels

In: EMAC 2004; Murcia (Spain)