team

E-Finance Lab Team

Assistant Professor Dr. Thorsten Wiesel

Organizations:

  • Rijksuniversiteit Groningen
  • E-Finance Lab

Projects:

  • E-Finance Lab - Layer 3

Telephone: +31 50 363 8653

E-Mail: Send email

Homepage: http://www.wiesel.info

Publications | Presentations

Publications:

2012

Schulze, C.; Skiera, B.; Wiesel, T. (2012)

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

In: Journal of Marketing (Forthcoming)

Category: Publications in scientific journals

Reference No.: 2012-1890

2010

Wiesel, T.; Skiera, B.; Villanueva, J. (2010)

My Customers are Better than Yours! On Customer Equity Reporting

In: Marketing Intelligence Review; 2 (1), 43-53

Category: Publications in scientific journals

Reference No.: 2010-1643

2009

Pauwels, K.; Amber, T.; Clark, B.; LaPointe, P.; Reibstein, D.; Skiera, B.; Wierenga, B.; Wiesel, T. (2009)

Dashboards & Marketing: Why, What, How and Which Research is Needed?

In: Journal of Service Research; 12 (2), 175-189

Category: Publications in scientific journals

Reference No.: 2009-1588

Skiera, B.; Wiesel, T.; Schulze, C. (2009)

Customer-based Firm Valuation

In: Campus for Finance - Research Conference; Vallendar, Germany (awarded "Best Paper", 3rd price)

Category: Proceedings

Abstract

Reference No.: 2009-1225

Berger, S.; Gensler, S.; Skiera, B.; Wiesel, T. (2009)

Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation

In: Proceedings of 42nd Hawaii International Conference on System Sciences (HICSS); Big Island, Hawaii, USA

Category: Proceedings [Password Protected Download] (Please contact the author) [Find it]

Abstract

Reference No.: 2009-1036

2008

Wiesel, T.; Skiera, B.; Villanueva, J. (2008)

Customer Equity – An Integral Part of Financial Reporting

In: Journal of Marketing 72(2):1-14

Category: Publications in scientific journals

Abstract

Reference No.: 2008-494

2007

Wiesel, T.; Skiera, B. (2007)

Unternehmensbewertung auf der Basis von Kundenlebenswerten

In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 59 (September)

Category: Publications in scientific journals [Find it]

Abstract

Reference No.: 2007-94

2006

Wiesel, T. (2006)

Kundenkenngrößen und Unternehmenswert

Category: Dissertation thesis [Find it]

Abstract

Reference No.: 2006-478

2005

Wiesel, T.; Skiera, B. (2005)

Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships

In: ISBM Working Paper; Penn State University

Category: Miscellaneous

Reference No.: 2005-295

Skiera, B.; Wiesel, T. (2005)

Linking Customer Metrics to Shareholder Value

In: EFL Quarterly

Category: Other publications

Reference No.: 2005-294

Wiesel, T.; Skiera, B. (2005)

Wandel in der Unternehmensbewertung

In: rer. pol.; Frankfurt

Category: Other publications [Find it]

Reference No.: 2005-293

Skiera, B.; Wiesel, T.; Pfaff, D. (2005)

Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain

In: Verein für Credit Management (Hrsg.), “Die Optimierung der Performance im Credit Management”; Heidelberg

Category: Chapter in book [Find it]

Reference No.: 2005-290

Wiesel, T.; Skiera, B.; Villanueva, J. (2005)

Decomposition of Changes in Customer Equity over Time

In: Working Paper

Category: Miscellaneous

Reference No.: 2005-144

Wiesel, T.; Skiera, B. (2005)

Impact of Marketing Value Driver on Shareholder Value

In: EMAC Conference '05; Milan, Italy

Category: Proceedings

Reference No.: 2005-151

2004

Wiesel, T.; Skiera, B. (2004)

A New Model for Enterprise Valuation by Using Customer Values

In: EMAC Conference 2004 in Murcia, Spain

Category: Proceedings

Reference No.: 2004-97

2003

Wiesel, T. (2003)

Customer and Enterprise Valuation Approach

In: Eingereicht bei EMAC Doctoral Colloquium 2003 in Glasgow, Schottland

Category: Proceedings

Reference No.: 2003-195

Presentations:

2009

Schulze, C.; Skiera, B.; Wiesel, T.

Customer-Based Firm Valuation

In: Proceedings of the 31st INFORMS Marketing Science Conference; Ann Arbor, USA

Schulze, C.; Skiera, B.; Wiesel, T.

Customer-Based Firm Valuation

In: Doctoral Colloquium at the 38th Conference of the European Marketing Academy (EMAC); Nantes, France

2008

Wiesel, T.; Frischmann, T.

Explaining Growth Expectations

In: INFORMS Marketing Science Conference 2007; Singapore

2007

28. June

Wiesel, T.; Frischmann, T.

Explaining Growth Expectations

In: Marketing Science Conference; Singapore

Abstract

2006

23. May

Skiera, B.; Wiesel, T.

Decomposition of Changes in Customer Equity over Time

In: Conference of the European Marketing Academy; Athens

08. May

Skiera, B.; Wiesel, T.

Tracking Customer Equity

In: Special Session on “Marketing Dashboard Special Session Marketing Science Conference 2006”, Informs Marketing Science Conference; Pittsburgh, Pennsylvania

2004

June

Wiesel, T.; Skiera, B.

New Model for Enterprise Valuation by Using Customer Values

In: Marketing Science Conference 2004 in Rotterdam, The Netherlands