team

E-Finance Lab Team

Prof. Dr. Julián Villanueva

Publications

Publications:

2010

Wiesel, T.; Skiera, B.; Villanueva, J. (2010)

My Customers are Better than Yours! On Customer Equity Reporting

In: Marketing Intelligence Review; 2 (1), 43-53

Category: Publications in scientific journals

Reference No.: 2010-1643

2008

Wiesel, T.; Skiera, B.; Villanueva, J. (2008)

Customer Equity – An Integral Part of Financial Reporting

In: Journal of Marketing 72(2):1-14

Category: Publications in scientific journals

Abstract

Reference No.: 2008-494

2005

Wiesel, T.; Skiera, B.; Villanueva, J. (2005)

Decomposition of Changes in Customer Equity over Time

In: Working Paper

Category: Miscellaneous

Reference No.: 2005-144