E-Finance Lab Team
 | Dr. Dr. (UA) Tanja StepanchukOrganizations:
Projects:
Homepage: http://www.ecommerce.wiwi.uni-frankfurt.de/stepanchuk/ |
Publications:
2010
Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs
In: European Journal of Operational Research EJOR; 206 (3), 691-701
Category: Publications in scientific journals
Reference No.: 2010-1642
2009
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
In: workingpaper
Category: Miscellaneous
Reference No.: 2009-1541
2008
Suchmaschinenmarketing
In: Die Betriebswirtschaft (DBW), Vol.68, 113-118
Category: Publications in scientific journals
Reference No.: 2008-1313
Suchmaschinenmarketing
In: Absatzwirtschaft. Zeitschrift für Marketing
Category: Publications in journals
Reference No.: 2008-1312
Suchmaschinenmarketing: Profitabel Kunden gewinnen
In: Absatzwirtschaft. Zeitschrift für Marketing, Vol.51, 154-156
Category: Publications in journals
Reference No.: 2008-1311
Suchmaschinenmarketing: Rentable Wortwahl
In: Absatzwirtschaft 51, Sonderausgabe zum Deutschen Marketing-Tag 2008, 154-156
Category: Publications in journals
Reference No.: 2008-1281
Erfolgsstrategien für das Suchmaschinenmarketing
In: Wirtschaft und Berufserziehung 11/08, 28-32
Category: Publications in journals
Reference No.: 2008-1280
Suchmaschinenmarketing: Profitable Kampagnensteuerung
In: BankPraktiker 4(3) März, S. 138-142
Category: Publications in journals [Password Protected Download] (Please contact the author) [Find it]
Reference No.: 2008-836
Stichwort Suchmaschinenmarketing
In: Die Betriebswirtschaft 1/2008, Vol. 68, 113-118
Category: Publications in scientific journals
Reference No.: 2008-574
2007
Why Paying for Performance easily Lowers Profit in Search Engine Marketing
In: INFORMS Marketing Science Conference; Singapore
Category: Proceedings
Reference No.: 2007-872
Suchmaschinenmarketing
In: Bauer, H. H. / Große-Leege, D. / Rösger, J. (Hrsg.), "Interactive Marketing im Web 2.0 +"; München, 283-294.
Category: Chapter in book
Reference No.: 2007-839
Potenziale für Unternehmen im Suchmaschinenmarketing
In: USP – Menschen im Marketing, 3/2007, S. 24-25.
Category: Publications in journals
Reference No.: 2007-832
Optimale Positionierung von Suchwortanzeigen
In: Schwarz, T. (Hrsg.), "Leitfaden Online-Marketing", S. 338-343.
Category: Chapter in book
Reference No.: 2007-666
A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing
In: EMAC Conference 2007; Reykjavík, Iceland
Category: Proceedings
Reference No.: 2007-575
Erfolge kalkulieren
In: Managementkompass Suchmaschinenmarketing im B-to-B
Category: Publications in scientific journals
Reference No.: 2007-573
How Deviations from the Optimal Bidding Strategy Influence Profit in Paid Search
In: EMAC Conference 2007; Reykjavík, Iceland
Category: Proceedings
Reference No.: 2007-572
Profitable Search Engine Marketing For Financial Services
In: EFL Quarterly 02/2007
Category: Other publications
Reference No.: 2007-571
2005
Solution the One Class of the Group Choice Problems Using the Optimal Set Partitioning
In: Operations Research 2005; Bremen, 132
Category: Proceedings
Reference No.: 2005-351
Scoring Systems in Medicine: Prediction the Cource of Hepatitis
In: Operations Research 2005; Bremen, 123
Category: Proceedings
Reference No.: 2005-350
2004
Simulation the Optimal Investment Portfolio via the H. Markovitz Approach
Category: Miscellaneous
Reference No.: 2004-238
Simulation the Optimal Investment Portfolio by the Capital Asests Valuation Method
Category: Miscellaneous
Reference No.: 2004-237
Simulation the Bank Credit Risk Using the Neirofuzzy Technique
Category: Miscellaneous
Reference No.: 2004-236
Solving the Two Dimensional Global Optimization Problem Using the Optimal Set Partitioning Method
In: Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), 160-172
Category: Publications in scientific journals
Reference No.: 2004-235
The Optimal Conditions for the Optimal Set Partitioning Problem in Terms the Sets Function Theory
In: Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), 110-117
Category: Publications in scientific journals
Reference No.: 2004-234
2003
Solution the Optimal Set Partitioning Problem as a Problem of Minimization the Sets Function
In: 18th International Symposium on Mathematical Programming; Copenhagen, 159
Category: Proceedings
Reference No.: 2003-222
On the Efficiency of a Global Non-differentiable Optimization Algorithm Based on the Method of Optimal Set Partitioning
In: Journal of Global Optimization 25: 29-235
Category: Publications in scientific journals
Reference No.: 2003-221
2002
Algorithms for Solving Some Classes of Optimization Problems that are Reduced to the Optimal Set Partitioning Problems
Category: Dissertation thesis
Reference No.: 2002-135
Reduction the Problem of Construction the Optimal Quadrature to the Optimal Set Partitioning Problem
In: Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), 166-170
Category: Publications in scientific journals
Reference No.: 2002-134
Search for the Global Minimum of a Nondifferentiable Function by the Method of Optimal Set Partitioning
In: Journal of Automation and Information Sciencies 34: 36-49
Category: Publications in scientific journals
Reference No.: 2002-133
On the Choice of Optimal Coefficients and Optimal Nodes of the Quadrature Formulae for Functional Classes Given by Quasimetrics
In: Journal of Automation and Information Sciencies 34: 57-67
Category: Publications in scientific journals
Reference No.: 2002-132
2001
Application the Optimal Set Partitioning Method to the Global Optimization Problem of Three Variable Function
In: Operations Research 2001; Rotterdam, 143
Category: Proceedings
Reference No.: 2001-94
About the Type of the Penalty Function in the Global Optimization Problem Based on the Optimal Set Partitioning
In: Dynamic Systems (Dinamicheskie systemi) 17: 215-222
Category: Publications in scientific journals
Reference No.: 2001-93
Application the Optimal Set Partitioning Methods to Solving One Class of the Group Choice Problems
In: Applied Mathematics and Mathematical Modelling Issues (Voprosi prikladnoi matematiki i matematicheskogo modelirovanija), 40-47
Category: Publications in scientific journals
Reference No.: 2001-92
2000
The Algorithm of Global Optimization Based on Partitioning the Admissible Domain at the Local Minima Attraction Spheres
In: 17th International Symposium on Mathematical Programming; Atlanta, 132
Category: Proceedings
Reference No.: 2000-84
Presentations:
2008
| July | Stepanchuk, T.; Gerstmeier, E.; Skiera, B. Why Performance Based Compensation Plans Lower Profit in Search Engine Marketing In: Workshop on Adauctions (ACM Electronic Commerce Conference); Chicago, USA |
| July | Stepanchuk, T.; Gerstmeier, E.; Skiera, B. Why Performance Incentive Compensation Plans Lower Profit in Search Engine Marketing In: Fourth Workshop on Ad Auctions, in conjunction with The ACM Conference on Electronic Commerce; Chicago |
| June | How Do Bids Influence Positions of Ads in Sponsored Search Results? Bled e Conference eCollaboration: Overcoming Boundaries Through Multi-Channel Interaction In: Proceedings of the 21st Bled eConference; Bled |
| June | Influence of Nonlinear Tariff Structures on Service Providers’ Profitability In: Proceedings of the 30th INFORMS Marketing Science Conference; Vancouver |
| June | An Empirical Examination of the Relation between Bids and Positions of Ads in Sponsored Search In: 21st Bled eConference, eCollaboration: Overcoming Boundaries through Multi-Channel Interaction; Bled, Slovenia, June 2008 |
| May | Gerstmeier, E.; Skiera, B.; Stepanchuk, T. An Analyis of the Optimality of Different Bidding Heuristics In: Proceedings of the 37th EMAC Conference; Brighton, Großbritannien |
| May | How Do Tariff Structures Influence Service Providers’ Profitability? In: Proceedings of the 37th EMAC Conference; Brighton |
2007
| 24. September | Stepanchuk, T.; Gerstmeier, E. Why Paying for Performance easily Lowers Profit in Search Engine Marketing In: Tagung Quantitatives Marketing 2007; Passau |
| July | Schlereth, C.; Skiera, B.; Stepanchuk, T. Optimization of Optional Two-Part-Tariffs In: EURO XXII - 22 European Conference on OR, Prague |
| 29. June | Gerstmeier, E.; Stepanchuk, T.; Skiera, B. A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing In: Marketing Science Conference 2007; Singapore  Abstract |
| 29. June | Gerstmeier, E.; Stepanchuk, T.; Skiera, B. Sensitivity of Profits to Deviations from the Optimal Bidding Strategy in Search Engine Marketing In: Marketing Science Conference 2007; Singapore Abstract |
