team

E-Finance Lab Team

Dipl.-Wirtschaftsinf. Christian Schulze

Organizations:

  • E-Finance Lab
  • Professur für BWL, insb. Electronic Commerce

Projects:

  • E-Finance Lab - Layer 3

E-Mail: Send email

Homepage: http://www.ecommerce.wiwi.uni-frankfurt.de/schulze/

Publications | Presentations

Publications:

2015

Schulze, C.; Schöler, L.; Skiera, B. (2015)

Customizing Social Media Marketing

In: Sloan Management Review, Vol 56, Issue 2, 8-10

Category: Publications in journals

Abstract

Reference No.: 2015-57

2014

Schulze, C.; Schöler, L.; Skiera, B. (2014)

Not All Fun and Games: Viral Marketing for Utilitarian Products

In: Jornal of Marketing, Vol. 78, Issue 1, 1-19

Category: Publications in scientific journals

Abstract

Reference No.: 2014-2182

2012

Schulze, C.; Skiera, B.; Wiesel, T. (2012)

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

In: Journal of Marketing (Forthcoming)

Category: Publications in scientific journals

Reference No.: 2012-1890

2009

Schulze, C. (2009)

Optimierung von Provisionen in Affiliate Programmen zur Maximierung des Verkäufergewinns

In: Deutscher Dialogmarketing Verband e.V. (Hrsg.), "Dialogmarketing Perspektiven 2008/2009", S. 67-76; Gabler, Wiesbaden, Germany

Category: Chapter in book

Reference No.: 2009-1408

Skiera, B.; Wiesel, T.; Schulze, C. (2009)

Customer-based Firm Valuation

In: Campus for Finance - Research Conference; Vallendar, Germany (awarded "Best Paper", 3rd price)

Category: Proceedings

Abstract

Reference No.: 2009-1225

Presentations:

2010

Schulze, C.; Schöler, L.; Skiera, B.

Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Mechanisms

In: Proceedings of the 32nd INFORMS Marketing Science Conference; Cologne, Germany

Schulze, C.; Schöler, L.; Skiera, B.

Walking a Fine Line: Analyzing the Effects of (In)Appropriate Viral Marketing Mechanisms

In: Proceedings of the 39th Conference of the European Marketing Academy (EMAC); Copenhagen, Denmark

Schulze, C.

Affiliate Marketing: Setting Optimal Commissions

In: Proceedings of the 32nd INFORMS Marketing Science Conference; Cologne, Germany

Schulze, C.

Affiliate Marketing: Setting Optimal Commissions

In: Proceedings of the 39th Conference of the European Marketing Academy (EMAC); Copenhagen, Denmark

2009

Schulze, C.; Skiera, B.; Wiesel, T.

Customer-Based Firm Valuation

In: Proceedings of the 31st INFORMS Marketing Science Conference; Ann Arbor, USA

Schulze, C.; Skiera, B.; Wiesel, T.

Customer-Based Firm Valuation

In: Doctoral Colloquium at the 38th Conference of the European Marketing Academy (EMAC); Nantes, France

2008

25. September

Schulze, C.

Optimizing Commissions in Affiliate Programs

In: Wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (DDV); Köln

28. February

Schulze, C.; Skiera, B.

Performance-based Online Sales-Management (POSM) and The potential of Widgets in Financial Services

In: In-house presentation, Arago; Frankfurt am Main