team

E-Finance Lab Team

Dipl.-Math. Markus Lilienthal

Organizations:

  • E-Finance Lab
  • FinGrid - Financial Business Grid
  • Professur für BWL, insb. Electronic Commerce

Projects:

  • FinGrid - Financial Business Grid
  • E-Finance Lab - Layer 3

E-Mail: Send email

Homepage: http://www.marketing.uni-frankfurt.de/index.php?id=873

Publications | Presentations

Publications:

2014

About Nabout, N.; Lilienthal, M.; Skiera, B. (2014)

Empirical Generalizations in Search Engine Advertising

In: Journal of Retailing, Vol 90, Issue 2, 206-216

Category: Publications in scientific journals

Abstract

Reference No.: 2014-2183

2010

Lilienthal, M.; Messerschmidt, C.; Skiera, B. (2010)

The Utility of TAM-Perceptions: Integration of Technology Perceptions into Choice-Based Conjoint Analysis

In: Proceedings of the Australasian Conference on Information Systems (ACIS) 2010; Brisbane, Australia

Category: Proceedings

Reference No.: 2010-1847

Messerschmidt, C.; Lilienthal, M.; Skiera, B. (2010)

Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option

In: Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC) 2010; Christchurch, New Zealand

Category: Proceedings

Reference No.: 2010-1846

Messerschmidt, C.; Lilienthal, M. (2010)

Acceptance of a WebOS as a Commercial Consumer Service

In: Proceedings of the 18th European Conference on Information Systems; Pretoria, South Africa

Category: Proceedings

Reference No.: 2010-1718

2009

Lilienthal, M.; Skiera, B. (2009)

Suchmaschinenmarketing - Viel hilft nicht viel

In: Bankmagazin 12/09

Category: Other publications

Reference No.: 2009-1536

Skiera, B.; Lilienthal, M. (2009)

Am Ende freut sich Google. Eine empirische Untersuchung zeigt: Höhere SEM-Budgets führen keineswegs zwangsläufig zu höheren Conversions

In: Internet World Business 20/09, 24

Category: Other publications

Reference No.: 2009-1535

Lilienthal, M.; Hinz, O. (2009)

Pricing the Grid: Bepreisung des Grids

In: Grid Computing in der Finanzindustrie, Hrsg. Hinz et al.; Books on Demand, Norderstedt

Category: Chapter in book

Reference No.: 2009-1531

Lilienthal, M.; Hinz, O. (2009)

Pricing the Grid: Bepreisung des Grids

In: Grid Computing in der Finanzindustrie, Books on Demand; Norderstedt

Category: Chapter in book

Reference No.: 2009-1431

Lilienthal, M. (2009)

Grid Computing: Die nächste Generation des Resource Sharing

In: Grid Computing in der Finanzindustrie, Books on Demand; Norderstedt

Category: Chapter in book

Reference No.: 2009-1430

Presentations:

2010

02. December

Lilienthal, M.; Messerschmidt, C.; Skiera, B.

The Utility of TAM-Perceptions: Integration of Technology Perceptions into Choice-Based Conjoint Analysis

In: Australasian Conference on Information Systems (ACIS) 2010; Brisbane, Australia

29. November

Messerschmidt, C.; Lilienthal, M.; Skiera, B.

Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option

In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2010; Christchurch, New Zealand

June

Messerschmidt, C.; Lilienthal, M.

Acceptance of a WebOS as a Commercial Consumer Service

In: Proceedings of the 18th European Conference on Information Systems; Pretoria, South Africa