team

E-Finance Lab Team

Dipl.-Kfm. Manuel Bermes

Organizations:

  • Deutsche Bank AG
  • E-Finance Lab

Projects:

  • E-Finance Lab - Layer 3

E-Mail: Send email

Homepage: http://www.marketing.uni-frankfurt.de/index.php?id=903

Publications

Publications:

2011

Skiera, B.; Bermes, M.; Horn, L. (2011)

Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation

In: Journal of Marketing, Vol. 75 (May), 118-131.

Category: Publications in scientific journals

Reference No.: 2011-1917