E-Finance Lab Team
 | Dipl.-Kfm. Manuel BermesOrganizations:
Projects:
E-Mail: Send email Homepage: http://www.marketing.uni-frankfurt.de/index.php?id=903 |
Publications:
2011
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
In: Journal of Marketing, Vol. 75 (May), 118-131.
Category: Publications in scientific journals
Reference No.: 2011-1917
