E-Finance Lab Team
 | M. A. Eva GerstmeierOrganizations:
Projects:
Telephone: +49 (0)69 798 33864 E-Mail: gerstmeier[at]wiwi.uni-frankfurt[dot]de Homepage: http://www.ecommerce.wiwi.uni-frankfurt.de/gerstmeier/ |
Publications:
2009
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
In: workingpaper
Category: Miscellaneous
Reference No.: 2009-1541
2008
Suchmaschinenmarketing
In: Die Betriebswirtschaft (DBW), Vol.68, 113-118
Category: Publications in scientific journals
Reference No.: 2008-1313
Suchmaschinenmarketing: Profitabel Kunden gewinnen
In: Absatzwirtschaft. Zeitschrift für Marketing, Vol.51, 154-156
Category: Publications in journals
Reference No.: 2008-1311
Profitables Gebotsverhalten im Suchmaschinenmarketing.
In: eutscher Direktmarketing Verband e.V. (Hrsg.): Dialogmarketing Perspektiven 2007/2008, 55-69
Category: Chapter in book
Reference No.: 2008-1282
Suchmaschinenmarketing: Rentable Wortwahl
In: Absatzwirtschaft 51, Sonderausgabe zum Deutschen Marketing-Tag 2008, 154-156
Category: Publications in journals
Reference No.: 2008-1281
Erfolgsstrategien für das Suchmaschinenmarketing
In: Wirtschaft und Berufserziehung 11/08, 28-32
Category: Publications in journals
Reference No.: 2008-1280
Suchmaschinenmarketing: Profitable Kampagnensteuerung
In: BankPraktiker 4(3) März, S. 138-142
Category: Publications in journals [Protected Download] Password protected due to former publication, please contact the author [Find it]
Password protected due to former publication, please contact the author
Reference No.: 2008-836
Stichwort Suchmaschinenmarketing
In: Die Betriebswirtschaft 1/2008, Vol. 68, 113-118
Category: Publications in scientific journals
Reference No.: 2008-574
2007
Why Paying for Performance easily Lowers Profit in Search Engine Marketing
In: INFORMS Marketing Science Conference; Singapore
Category: Proceedings
Reference No.: 2007-872
Customer Loyalty Programs and Privacy Concerns
In: 20th Bled eConference, Merging and Emerging Technologies, Processes and Institutions; Bled, Slovenia
Category: Proceedings
Reference No.: 2007-871
Suchmaschinenmarketing
In: Bauer, H. H. / Große-Leege, D. / Rösger, J. (Hrsg.), "Interactive Marketing im Web 2.0 +"; München, 283-294.
Category: Chapter in book
Reference No.: 2007-839
Potenziale für Unternehmen im Suchmaschinenmarketing
In: USP – Menschen im Marketing, 3/2007, S. 24-25.
Category: Publications in journals
Reference No.: 2007-832
Optimale Positionierung von Suchwortanzeigen
In: Schwarz, T. (Hrsg.), "Leitfaden Online-Marketing", S. 338-343.
Category: Chapter in book
Reference No.: 2007-666
A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing
In: EMAC Conference 2007; Reykjavík, Iceland
Category: Proceedings
Reference No.: 2007-575
Erfolge kalkulieren
In: Managementkompass Suchmaschinenmarketing im B-to-B
Category: Publications in scientific journals
Reference No.: 2007-573
How Deviations from the Optimal Bidding Strategy Influence Profit in Paid Search
In: EMAC Conference 2007; Reykjavík, Iceland
Category: Proceedings
Reference No.: 2007-572
Profitable Search Engine Marketing For Financial Services
In: EFL Quarterly 02/2007
Category: Other publications
Reference No.: 2007-571
2004
Wohlfahrtsökonomische Analyse von Digital Rights Management und alternativen Kompensationssystemen im Musikmarkt
In: FIfF Kommunikation 21
Category: Publications in scientific journals [Find it]
Reference No.: 2004-233
Presentations:
2008
| --. July | Cospeaker(s): Stepanchuk, T.; Skiera, B. Why Performance Based Compensation Plans Lower Profit in Search Engine Marketing In: Workshop on Adauctions (ACM Electronic Commerce Conference); Chicago, USA |
| --. July | Cospeaker(s): Stepanchuk, T.; Skiera, B. Why Performance Incentive Compensation Plans Lower Profit in Search Engine Marketing In: Fourth Workshop on Ad Auctions, in conjunction with The ACM Conference on Electronic Commerce; Chicago |
| --. June | Cospeaker(s): Spann, M.; Skiera, B. Comparing the Validity of Different Methods for Measuring Willingness-to-Pay In: Proceedings of the 30th INFORMS Marketing Science Conference; Vancouver, Kanada |
| --. June | Do Name-Your-Own-Price or English Auction Perform better? In: Proceedings of the Group Decision and Negotiation Meeting 2008; Coimbra, Portugal |
| --. May | Cospeaker(s): Spann, M.; Skiera, B. Comparing The Validity of Different Methods for Measuring Willingness-to-Pay In: Proceedings of the 37th EMAC Conference; Brighton, Grossbritannien |
| --. May | Cospeaker(s): Skiera, B.; Stepanchuk, T. An Analyis of the Optimality of Different Bidding Heuristics In: Proceedings of the 37th EMAC Conference; Brighton, Großbritannien |
2007
| 26. September | Profitables Gebotsverhalten im Suchmaschinenmarketing In: 2. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 2007; Frankfurt am Main, Germany |
| 25. September | Profitables Gebotsverhalten im Suchmaschinenmarketing für den Finanzdienstleistungssektor In: Herbsttagung des E-Finance Lab; Frankfurt am Main, Germany |
| 24. September | Cospeaker(s): Stepanchuk, T. Why Paying for Performance easily Lowers Profit in Search Engine Marketing In: Tagung Quantitatives Marketing 2007; Passau |
| 29. June | Cospeaker(s): Stepanchuk, T.; Skiera, B. A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing In: Marketing Science Conference 2007; Singapore  Abstract |
| 29. June | Cospeaker(s): Stepanchuk, T.; Skiera, B. Sensitivity of Profits to Deviations from the Optimal Bidding Strategy in Search Engine Marketing In: Marketing Science Conference 2007; Singapore Abstract |
