Articles

2012

Schaper, T. (2012)

Organizing Equity Exchanges

In: Informations Systems e-business Management: Vol. 10, Issue 1 (2012), pp. 43-60

Category: Publications in scientific journals

Reference No.: 2012-1904

Kreuzer, S.; Hoebel, N. (2012)

Fuzzy Clustering of Web User Profiles for Analyzing their Behavior and Interests

In: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications; IGI Global

Category: Chapter in book [Password Protected Download] (Please contact the author)

Abstract

One of the keys to building effective e-customer relationships is an understanding of consumer behavior online. However, analyzing the behavior of customers online is not necessarily an indicator of their interests. Therefore, building profiles of registered users of a website is of importance if it goes beyond collecting obvious information the user is willing to give at the time of the registration. These user profiles can contribute to the analysis of the users’ interests. Important tools for the analysis are datamining techniques, for example, the clustering of collected user information. This chapter addresses the problem of how to define, calculate, and visualize fuzzy clusters of Web visitors with respect to their behavior and supposed interests. This chapter shows how to cluster Web users based on their profile and by their similar interests in several topics using the fuzzy and hybrid CORD (Clustering of ORdinal Data) clustering system, which is part of the Gugubarra Framework.

Reference No.: 2012-1896

Weber, M.; Wondrak, C. (2012)

Felsen, Steine oder Sand – Messung des optimalen Granularitätsgrades von Software-Services

In: Multikonferenz Wirtschaftsinformatik (MKWI); Braunschweig

Category: Proceedings

Reference No.: 2012-1893

Siering, M. (2012)

“Boom” or “Ruin” – Does it Make a Difference? Using Text Mining and Sentiment Analysis to Support Intraday Investment Decisions

In: Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45) (Forthcoming); Maui, Hawaii, USA

Category: Proceedings

Reference No.: 2012-1892

Gomber, P.; Lutat, M.; Haferkorn, M.; Zimmermann, K. (2012)

Circuit Breakers in Fragmented Markets – An Assessment

In: 9th International Conference on Business and Finance (Forthcoming); Hyderabad, India

Category: Proceedings

Reference No.: 2012-1891

Schulze, C.; Skiera, B.; Wiesel, T. (2012)

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

In: Journal of Marketing (Forthcoming)

Category: Publications in scientific journals

Reference No.: 2012-1890

Tsai, H.; Siebenhaar, M.; Miede, A.; Huang, Y.; Steinmetz, R. (2012)

Threat as a Service? The Impact of Virtualization on Cloud Security (accepted for publication)

In: IEEE IT Professional

Category: Publications in journals

Reference No.: 2012-1888

Seebach, C. (2012)

Searching for Answers - Knowledge Exchange through Social Media in Organizations

In: Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS 2012); Winner of the BEST PAPER AWARD; Maui, Hawaii, USA

Category: Proceedings

Reference No.: 2012-1887

Weber, S.; Beck, R.; Gregory, R. (2012)

Combining Design Science and Design Research Perspectives - Findings of Three Prototyping Projects

In: Proceedings of the Hawaii International Conference on System Sciences (HICSS-45) (Best Paper Nomination); Grand Wailea, Maui, Hawaii, USA

Category: Proceedings

Reference No.: 2012-1881

Berger, S.; Ebling, C. (2012)

Kundenloyalität bei Bankdienstleistungen: Cross-Buying im deutschen Privatkundengeschäft [Customer loyalty in banking: cross buying on the German retail market]

In: Betriebswirtschaftliche Forschung und Praxis (BFuP); forthcoming

Category: Publications in scientific journals

Abstract

Ein wesentlicher Treiber für den Kundenwert im Bankgeschäft ist der Kauf zusätzlicher Produkte durch den existierenden Kunden, das sog. Cross-Buying. Insbesondere bei den Finanzdienstleistungsprodukten profitiert dabei der Absatz von Folgeprodukten von einer starken Bindung des Kunden an das Unternehmen. Erschwert wird die Analyse durch den gleichzeitigen mehrfachen Produktbesitz bei unterschiedlichen Anbietern. Die in diesem Beitrag vorgestellte Erweiterung des Brand-Switching-Modells von Colombo/Morrison erlaubt neben der Beurteilung der Cross-Buying-Loyalität von Bankkunden daher insbesondere die Einbeziehung halb-loyaler Kunden auf Basis von extern verfügbaren Marktdaten. Mit empirischen Daten zum deutschen Privatkundengeschäft in den Jahren 2006, 2007 und 2008 wird der Einsatz des Modells für die Cross-Buying-Produktsparten Geldanlage und Bausparen demonstriert.

Reference No.: 2012-1