Publications of layer 1

2012

Kreuzer, S.; Hoebel, N. (2012)

Fuzzy Clustering of Web User Profiles for Analyzing their Behavior and Interests

In: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications; IGI Global

Category: Chapter in book [Password Protected Download] (Please contact the author)

Abstract

One of the keys to building effective e-customer relationships is an understanding of consumer behavior online. However, analyzing the behavior of customers online is not necessarily an indicator of their interests. Therefore, building profiles of registered users of a website is of importance if it goes beyond collecting obvious information the user is willing to give at the time of the registration. These user profiles can contribute to the analysis of the users’ interests. Important tools for the analysis are datamining techniques, for example, the clustering of collected user information. This chapter addresses the problem of how to define, calculate, and visualize fuzzy clusters of Web visitors with respect to their behavior and supposed interests. This chapter shows how to cluster Web users based on their profile and by their similar interests in several topics using the fuzzy and hybrid CORD (Clustering of ORdinal Data) clustering system, which is part of the Gugubarra Framework.

Reference No.: 2012-1896

Tsai, H.; Siebenhaar, M.; Miede, A.; Huang, Y.; Steinmetz, R. (2012)

Threat as a Service? The Impact of Virtualization on Cloud Security (accepted for publication)

In: IEEE IT Professional

Category: Publications in journals

Reference No.: 2012-1888

Seebach, C. (2012)

Searching for Answers - Knowledge Exchange through Social Media in Organizations

In: Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS 2012); Winner of the BEST PAPER AWARD; Maui, Hawaii, USA

Category: Proceedings

Reference No.: 2012-1887

Weber, S.; Beck, R.; Gregory, R. (2012)

Combining Design Science and Design Research Perspectives - Findings of Three Prototyping Projects

In: Proceedings of the Hawaii International Conference on System Sciences (HICSS-45) (Best Paper Nomination); Grand Wailea, Maui, Hawaii, USA

Category: Proceedings

Reference No.: 2012-1881