publications

Presentations of layer 1

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Präsentationen

2014

10. December

Benthaus, J.

The Influence of Twitter on Stock Markets

In: Salesforce Research Group Project Evaluation; Berlin, Germany

10. December

Risius, M.

Professional Social Media Engagement to Improve Corporate Relationship Marketing

In: Salesforce Research Group Project Evaluation; Berlin, Germany

Abstract
01. December

Risius, M.

Supporting Corporate Relationship Marketing with Social Media Analytics

In: House of Finance - E-Finance Lab Jour Fixe; Frankfurt am Main

27. October

Risius, M.

Social Media Analytics in the Financial Sector

In: EFL Board of Directors and Members' Meeting; Frankfurt am Main, Germany

Abstract
24. September

Risius, M.

Comparing Social Media Management Strategies for Improving the Corporate Impression

In: Faculty Presentation ITU; Copenhagen, Denmark

Abstract
24. September

Benthaus, J.

Analyzing Impression Management of Financial Institutions in Social Media

In: Faculty Meeting ITU; Copenhagen, Denmark

10. June

Benthaus, J.

Making the Right Impression for Corporate Reputation: Analyzing Impression Management of Financial Institutions in Social Media

In: 22nd European Conference on Information Systems (ECIS); Tel Aviv, Israel

10. June

Risius, M.

Is it Really About Facts? The Positive Side of Meforming for Turning Self-Disclosure into Social Capital in Enterprise Social Media

In: 22nd European Conference on Information Systems (ECIS 2014); Tel Aviv, Israel

Abstract
14. February

Risius, M.

Social Media Management Strategies for Corporate Impression Management and their Effect on Public Perception

In: Forschungskolloquium; Bad Homburg, Germany

Abstract
08. January

Risius, M.

You Reap What You Sow? How Knowledge Exchange Effectiveness is Affected by Different Types of Communication in Enterprise Social Media

In: 47th Hawaii International Conference on System Sciences (HICSS 2014); Big Island, Hawaii, USA

Abstract