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Präsentationen

2011

17. February

Messerschmidt, C.

The Effects of Outcome Expectations on Monetary- and Non-Monetary Rewarded Product Recommendations in Open- and Invitation-only Social Networking Sites: An Empirical Comparison of Facebook and ASmallWorld

In: 10th Internationale Tagung Wirtschaftsinformatik (WI 2011); Zurich, Switzerland